Advance Seminars 2019
The Advance Seminars is co-hosted with our four Chamber of Commerce partners.
PLEASE NOTE: $15 for Chamber members, $20 non Chamber members.
Due to limited space, all participants must PRE-REGISTER as indicated for each session below.
Tickets are NON-REFUNDABLE.
The Power of Instagram Seminar
With Megan Johnson of “Megs & Company”
Thursday, October 24, 2019, 6:00pm – 8:00pm
Campbellford Community Resource Centre, Acorn Room.
65 Bridge Street East, Campbellford.
In Partnership with the Trent Hills Chamber of Commerce:
Instagram is a fantastic tool to grow your business. But, knowing how to utilize the platform for maximum impact can be overwhelming. This seminar is designed to empower entrepreneurs and give you the knowledge base to post with confidence. You will learn what, when, and how to post specifically for business. Find out about Insights, and how to interpret the stats to deliver content your audience wants. We cover the darker side of Instagram, with practices to stay away from. Finally, what the algorithm is and how to work with it rather than against it.
If you are a business owner who is looking to build an engaged and loyal client base this seminar is for you.
How to best utilize Instagram as a business tool
-Soft selling, through brand awareness
-What to post
-How often to post
-Posting run through
Three factors that make up Instagram
-InstaStories (Instagrams take on Snapchat)
-IGTV (Instagrams take on YouTube)
What is ‘the Algorithm’:
-How the matrix of Instagram work
-What are they looking for
-What will get you pushed to more accounts
-What will get you shadow banned
The dirty dealings of Instagram and practices to stay away from:
-Follow for Follow mindset
SEO and how to grow your account:
-Hashtags and how they work
-Organic outreach to your target customer or area
-Influencer marketing (word of mouth), Getting your audience and customers to spread the word and market for you.
-How to read your account stats
-Better yet what the mean and how to use them to your benefit
-Figuring out your best days/times to post
Stand Out, Connect & Grow: Creating & Sharing Exceptional Marketing Messages Seminar
With Kevin Bulmer
Wednesday, November 13, 2019, 1:00pm – 3:00pm
600 William Street, Cobourg. BECN Boardroom.
This fun and engaging group coaching session will introduce you to the incredible possibility – and fundamental simplicity – of crafting unique, effective marketing messages and creative online content to help attract, sustain and grow new sales to your business.
Among the things we’ll cover:
How unique & original is your marketing message & approach?
We’ll look at some easy ways to “audit” yourself and simple solutions for crafting more original, relatable messages from this point on.
How effective and engaging is your social media / online strategy?
This is an area of much frustration and overwhelm for many in small-to-midsize business, but it doesn’t have to be. We’ll look at ways to improve overall effectiveness of social media/online strategy, including an overview of some simple tools that will save you time and money!
The power of creating original video content and the multi-purpose “magic” trick.
These days, video content is your most potentially powerful content marketing tool. And it doesn’t have to be difficult or intimidating (hint: if you can have a conversation with another person, you can easily and enjoyably create unique, engaging videos). You’ll learn some tips & tricks on how to create effective videos, why video is so important and impactful, and things to keep in mind to build trust and emotional connection with the customers you’re uniquely equipped to serve!
Free Digital Tools for Small Business
With Jamie Nowe of Webmarketingpro.ca Digital Marketing Agency
Thursday, November 28, 2019, 6:00pm – 8:00pm
King Edward Park Community Centre, 75 Elizabeth Street, Brighton.
In Partnership with the Brighton Cramahe Chamber of Commerce
This seminar is targeted at do-it-yourself business owners that want to know how to generate more business via their online presence without spending more money.
Attendees will come out with knowledge search engine optimization techniques and skills that will help them attract more business.
Drive More Business
Google My Business
- Basics of SEO: What is SEO, why use it?
- How to set up & how to get more impressions on Search Engine Results Page (SERP)
- How to get more click-through on SERP
- How to improve your listing, what to post, how to post
Search Console Google Analytics Basics
– What is Search Console good for – how to install on WordPress
– How to get access and connect your website – where traffic is coming from
– How to find keywords to add to a page – what pages are resonating with people
– What to improve on your website
Use Insights to optimize
Build a better website experience
– Importance of speed, GTMetrix quick overview
– Importance of navigation and calls-to-action
– Writing better copy and better landing pages
– Marketing for recapturing traffic